Digital Marketing Specialist

With a passion for all things digital and working in a fast paced environment, the Digital Marketing Specialist acts as the liaison between our e-commerce, Specialty Retail, Marketing and Trade Marketing teams to ensure a seamless digital customer experience across all channels.

Monday September 9, 2019

Monday September 23, 2019

Nature’s Way of Canada wants you to join our growing company and talented team! Nature’s Way is known world-wide as a leading provider of high-quality natural medicines and nutritional supplements, including an expansive line of herbs, multivitamins, probiotics, and nutritional oils.
We’re looking for a digitally savvy marketer to join our team in the role of Digital Marketing Specialist. This role is highly collaborative and acts as the liaison between our e-commerce, Specialty Retail, Marketing and Trade marketing teams to ensure a seamless digital customer experience across all channels. The position provides shared services and reports directly to the VP of Marketing. Candidates need to have a passion for all things digital and thrive in a fast-paced environment.
Digital Execution & Analysis
  • Support the development and lead the execution of digital marketing campaigns and programs that support our strategic objectives
  • Manage the promotional calendar 
  • Digital Campaigns - Perform day to day operational tasks for optimizing strategies in collaboration with key stakeholders
  • Support, assist and collaborate with team members while sharing digital marketing best practices and insights
  • Develop digital marketing KPI’s and deliver post-campaign analytics.
  • Assess end user experiences and formulate/present recommended paths forward accordingly
Content Creation & Optimization
  • Create new digital content (across various platforms, e.g. website, eTail, eStore) as required and route for approvals
  • Optimize content based on brand strategy, customer reviews, customer feedback, etc.
  • Continual monitoring of digital content to ensure accuracy
  • Partner with all key stakeholders to build alignment and collaborate to design and deliver best in class digital solutions that drive sales while elevating our brands
  •  Execute CRM plan as per annual brand plans
  • Coordinate digital agency and vendor relationships
  • Maintain company Product Information Management (PIM) platform, ensuring content is accurate and up to date
  • Creation and execution of a launch plan for an internal e-store
  • Day to day management of Nature’s Way eStore, including:
    • Content management
    • Sales data insights and actions
    • Customer reviews insights and actions
    • Demand generation plan and implementation
    • Collaborate with eTail Sales Manager on promotional planning and implementation
  •  Analyzing site performance alongside Agency-partner to identify opportunities to further enhance organic traffic performance to e-commerce store. 
  • 1-3 years’ experience in a digital role
  • Proven e-commerce experience is favorable for this role
  • Background in marketing, specifically related to CPG considered an asset
  • Completion of a university degree with Business, Marketing or Public Relations focus and/or equivalent experience
  • The candidate must be a confident, polished writer who is organized, energetic, creative, proactive, and detail-oriented
  • Strong communications skills to engage with external agencies & vendors
  • Proven experience making website updates following industry best practices (e.g. image compression/optimizations, SEO aware content changes)
  • Must possess strong analytical capabilities
  • Experience in digital marketing, promotions, SEO and Google Analytics
  • Experience utilizing or optimizing e-commerce site such as Shopify and magenta
  • Strong understanding of web analytic software with experience in tracking/analyzing the success of a site
  • Must be an analytical thinker, capable of driving metrics and benchmarks to ensure continuous improvement through process and results
  • Show personal initiative and demonstrate effective planning and organizational skills.
  • Demonstrates team effectiveness, building internal partnerships, working with others, and shows respect to all team member
It is Nature’s Way of Canada’s philosophy to inspire and promote a physically healthy workforce. To enhance the health of each team member and their families, we've created an environment to foster our philosophy. All eligible Associates receive:
•     Competitive pay and paid-time off
•     Comprehensive Group Benefits Plan for Associates and their families
•     Wellness initiatives that promote a healthy lifestyle
•     A Group RRSP plans with company match
•     Profit Sharing Opportunities
•     Educational assistance and ongoing training

If you have been consistently recognized for having an outstanding passion and drive for results and you are interested in making a sizeable contribution to an industry leader with your skills and proven experience, please apply for this position by sending your cover letter and resume, quoting your full name and competition number NWC1916 in the subject line, to

We thank all applicants for their interest in a career with Nature’s Way of Canada. We will contact those applicants chosen for an interview.
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